SUSTAINABILITY
01
FABRICATION
At JU-NNA, we are committed to being as sustainable as possible. For our collections we choose organic and recycled materials as much as possible.
02
PACKAGING
The JU-NNA team minimises waste generated from the studio by reusing and repurposing all the fabric waste and using packaging made from recycled materials. JU-NNA is in the process of doing the same for manufacturing as well.
03
CULTURAL SUSTAINABILITY
JU-NNA is committed to the sustainability and survival of the ancient art form, Shibori. Shibori, the Japanese technique of tie-dye, has been slowly losing artisans as they grow older without replacements, as a result of modernisation and shrinkage within the Kimono industry. JU-NNA is committed to creating a sustainable environment for Shibori to continue to survive in this modern world, by integrating this traditional technique into modern designs.
THE LABEL
Jun Nakamura founded London based label, JU-NNA, in 2019.
Hailing from Kyoto, Nakamura infuses Japanese heritage techniques into contemporary ready-to-wear collections. The label works alongside sustainable artisans in Japan to handcraft the unique textiles found in the core Heritage range.
The JU-NNA aesthetic defies convention, transcending the boundaries between art and commerce, as well as femininity and masculinity. The brand advocates for genuine self-expression.
Nakamura's innovative approach to heritage techniques has garnered critical acclaim. JU-NNA's work has been featured in renowned magazines, including Vogue, Wonderland, L'Officiel, Elle, Pap, and Noctis.
Join the JU-NIVERSE for the latest discoveries as they continue to explore the intersection of craft and culture.
ON SHIBORI,
Shibori is a Japanese traditional handicraft which has been processed mainly for kimono. Artisans bind fabrics using a thread by hand and make tiny bits one by one. This is a very time-consuming process and the result is exceptionally beautiful.
Artisans used to start practicing this technique from their childhood and have kept this heritage. However, this tradition now faces a danger of extinction due to the decreasing demand for kimono and the aging issue of artisans. The Shibori collection aims to contribute to the preservation of this precious heritage.
JU-NNA works with artisans and innovatively processes Shibori onto printed fabrics, which is the very new trial for artisans. The focus is on the 3D shape Shibori creates and the new aesthetics created by combining Shibori patterns and prints.
Shibori has a completely unique trait. Woven fabrics become like a jersey and its stretchy quality also makes wearers feel very comfortable.
